Last week, I had a conversation with the PD of a major market talk station. He proudly announced to me, "I doubt there is a more efficient talk station (than his) anywhere". I asked what he meant by "more efficient". He answered, "We make a lot of money".
I asked him to explain how he does it. He told me, "We have only one local show, our morning show. We get our news from a local TV station and we get our traffic from Metro".
I couldn't help but wonder where this PD and his owner will be when the syndicators that provide 85% of his station's content don't need his station's transmitter, tower, and broadcast frequency to distribute their programming. I hope they're saving all the money they're making now because that day is not far off.