tag:blogger.com,1999:blog-5828325064508550951.post3437391398556863746..comments2019-01-12T17:57:49.247-07:00Comments on Bill McMahon's Blog: Do you have to change your life?Unknownnoreply@blogger.comBlogger1125tag:blogger.com,1999:blog-5828325064508550951.post-40051871804859480552008-03-12T12:16:00.000-06:002008-03-12T12:16:00.000-06:00These days, there is much pontificating about why ...These days, there is much pontificating about why terrestial radio listenership is declining. It's blamed on Ipods, satellite radio, the internet. Of course, that's true. But more than that, I think it's because radio personalities have been forced to become a watered down, sanitized version of themselves. Why even call a DJ a "personality" any more? To compete in this world, radio needs to provide original content and unique insights. Bill, you are spot on. I hope your friend in Britain returns to radio one day, but only if she finds a station that appreciates her talent. <BR/><BR/>C.K.Anonymousnoreply@blogger.com