Radio personalities often ask if they should repeat content during their shows. Repeating great stuff can help ensure that the content you present is consistently the best it can be. Repeating stuff just because you don't prepare enough content to fill your show is not a good idea or healthy habit to form.
Here are three simple questions I recommend personalities ask themselves to guide their decision:
- Is this my best work today?
- Is it better than the content I've prepped but not yet presented?
- Is it good enough and complex enough that listeners who've already heard it will appreciate hearing it again and, importantly, likely hear something "new" and interesting that they missed/didn't hear the first time around?
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