How to Attract the Largest, Most Loyal Audience You Can

Simple. Forget your audience, get to know yourself.

Every hit song, best-selling book, blockbuster movie or popular television show had its genesis in something that really mattered to its creator. Someone or something that moved them emotionally. Something that made them laugh or cry. Something that gave them a sense of wonder and awe. Something they found truly interesting, meaningful, or fun. It wasn't created by studying a "target audience" and trying to predict what would interest that audience. It was created by the artist getting to know themselves by paying close attention to their own thoughts and feelings and recognizing what caused them.

What makes you laugh or cry? What are you curious about? What do you know and care about? What values and beliefs guide the way you live? What gives you a sense of wonder and awe? What makes you happy or sad? What did you learn today? How did what you learned affect you and your life? Who do you admire and respect? Who do you loath and have no time for? What situations or people have changed your thoughts, feelings, or mood today, particularly when that change happened quickly? What did you find truly interesting, meaningful, and fun today? Contained in the answers to these questions are the best subjects and ideas for creating something that will help you attract the largest and most loyal audience you can.

Forget your audience, get to know yourself. Create stuff that moves YOU and you will attract the largest audience you can. An audience that's like you, who likes you and will want to spend time with you every day.